Meet Your Sales Team

Melissa Wagner, Vice President, Sales and Service

Melissa Wagner is a veteran in the dental benefits industry, bringing more than 25 years of extensive dental industry knowledge to DenteMax. Melissa began her career in Dental Office Management and went on to excel in Member Services, New Business Development and Account Management positions with United Concordia. As a result of her varying experiences, Melissa is in the unique position of being able to understand the dental industry from three important perspectives: the dental provider, the administrator, and the dental network manager.

Since 1999 Melissa has managed all aspects of client relationships, including major accounts, as well as guiding the strategic direction for both Sales and Marketing at DenteMax. During her tenure as Vice President of Sales and Service, Melissa has assisted existing client partners in developing programs to retain and grow their dental business, as well as establishing new and innovative client partner relationships, resulting in strong revenue retention and growth opportunities for DenteMax.

Melissa has customized DenteMax’s approach to both sales and service by developing a focus on market segments. This focus has allowed for the creation of customized solutions for client partners based on the specific needs of their segment with a concentration on network recruitment strategies ensuring dental claims savings for the member, group and administrator, in addition to the growth of the DenteMax network. This has contributed to DenteMax being recognized in all business segments as the largest leasable dental PPO network in the country.

J. David Hetrick, Business Development Executive

J. David Hetrick, Business Development Executive, has more than 20 years of experience in the healthcare industry. He is well known for his successful business development strategies and his leadership.

He has held senior management roles as Chief Operating Officer at DenteMax, Senior Planning Analyst and later Product Manager at Blue Cross Blue Shield of Michigan, and as Corporate Sales Manager at Heath-Zenith Computers. As Chief Operating Officer at DenteMax, he was a key member of the senior leadership team responsible for three-fold revenue growth, tripling network size in four years and engineering the sale of the company to a major insurer. In his current role as Business Development Executive, he has had great business development success increasing key segment revenue by 600% in three years and contributing 75% of new corporate revenue.

His current success in business development fits well with his passion to develop and implement key product and process enhancements and to anticipate and respond to market demands.

He received his BA in Economics and Political Science from the University of Michigan, along with his Master of Health Service Administration and Master of Business Administration.

Dee Palmer, Manager of Network Leasing Sales

Prior to joining DenteMax as Manager of Network Leasing Sales, Dee Palmer helped drive the company’s achievements as a sales consultant.

Dee has more than 30 years experience in the health care industry. She has worked in sales for 15 of those years as agent sales coordinator, account executive and sales manager. From her vast experience, Dee has developed a sales philosophy based on partnering and supporting transitions. She believes sales is about serving the client and finding solutions to challenges. Dee enjoys the challenges and sees them as an opportunity to exceed customers’ needs in the ever changing market demands.

Dee is instrumental in strengthening relationships. Her many accomplishments include numerous awards for her leadership skills and her consistent ability to achieve set goals.

Dee’s professional accreditations include area leadership programs, the National Management Association, Business Women’s Alliance Group and previous volunteer efforts as an area United Way committee member.

In her spare time Dee enjoys family activities, community involvement and mentoring boys and girls ages 10 to 14.

Amy Foster-Centers, Senior Sales Consultant

Amy Centers, Senior Sales Executive in charge of Business Development at DenteMax, has more than 15 years of sales experience, almost 7 of which have been in the healthcare industry. She is well known for her enthusiasm, reliability and her team player attitude. She has held a variety of roles in sales, working her way through the ranks of DenteMax. She has personally forged relationships with a number of the company’s largest clients, and initiated the relationship that led to the first network conversion in DenteMax history. During this time she has received seven awards for her commendable work.

In 2003 Amy initiated first conversations with Genworth, a possible new client partner. She helped Genworth see the benefit of DenteMax and signed them on to become a client partner. Genworth had its own dental PPO network but wanted to discontinue network administration. DenteMax and Amy took this opportunity to suggest that Genworth convert its network to DenteMax. Network conversion began in early 2004, with Amy communicating with Genworth daily by email and in weekly conference calls. DenteMax converted 80% of Genworth’s network, causing minimum disruption to Genworth employee patients. Three years later DenteMax and Genworth’s relationship continues to thrive, through the ongoing efforts of DenteMax network development and service staff.

Amy was a key player in the creation of DenteMax’s custom-created client recruitment software, FROG, in 2005. This software continues DenteMax’s reign at the forefront of the industry technologically. Beginning in 2006, she uses the program daily to track efforts for prospective new clients for DenteMax. The creation of the software and Amy’s efforts are paying off in the receipt of new client partners to DenteMax.

Joanne Randolph, Senior Sales Consultant

Joanne Randolph, Senior Sales Consultant at DenteMax, has more than 25 years of experience in sales, marketing and underwriting in the healthcare industry. She has experienced all angles of the industry in her roles at a major insurance company, a Dental HMO, a TPA, and now at a Dental PPO. She is currently a licensed Health and Life Agent for the State of Michigan. Joanne is well-known and depended upon for her broad experience and extensive knowledge of the healthcare industry. She has held a variety of management roles in sales and marketing at DenteMax and at previous companies. In her time at DenteMax she has been pivotal in the development of many of the processes and procedures used in the sales and marketing departments, and has won the DenteMax Salesperson of the Year for two years running.

Joanne’s passion also comes into her personal life in talking about people with mental disabilities and how they survive in a world that is very unknown to them and how we as a nation take care of them. Joanne is the proud mother of 3 women, one of whom lives with the challenge of autism and mental disability. Joanne feels that she is always learning a lot about this subject and that although she is no “expert” in the field of disabilities, she is able to give her personal thoughts, feelings and experiences.

Heather Schiappacasse, Sales Consultant

Heather Schiappacasse, Sales Consultant at DenteMax, has over 15 years of sales, networking and promotional experience. She is well known for her strong interpersonal relationship skills, saying that she loves "to meet people, talk to them, find out what their needs are and help them in any way possible."

She has worked her way up through the ranks of several organizations. When she first arrived in the DenteMax Sales Department she launched a project to update the entire sales database, improving the database for the entire company. During her time at DenteMax she has received several Bravo Awards in recognition of exemplary service to internal and external customers.

Heather is a high energy person who is passionate about community outreach. She launched DenteMax’s participation in the March of Dimes Walkathon which has become the company’s largest annual fundraiser.