History of DenteMax
DenteMax was founded in 1985 by Ed Cleland. Ed believed that preferred
provider networks were the best way to deliver high-quality,
cost-effective dental care.
Ed recruited a small number of dentists in the Metro Detroit area,
and then went door-to-door to local businesses to lease the network.
As more businesses signed on, Ed turned his attention back to recruiting
more dentists and the cycle continued until Ed had established a
strong foundation in Michigan.
DenteMax eventually expanded into Ohio and California,
and gradually throughout the entire United States to become the
nation’s largest leasable dental PPO network.
"Less than one-fourth of dental PPOs have been in operation for more than 16 years."
Source: NADP/DDPA 2003 Dental Benefits Joint Report: Enrollment,
September 2003, pg. 20, Dallas, Texas.
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